Quick Facts

Business Name: Over the Fold
Location: Belleville, New Jersey
Phone: (201) 340-9109
Website: overthefold.com
Primary Service: Web Design & Lead Generation
Additional Services: SEO, AI Search Optimization, Digital Marketing, CRM Automation, Paid Advertising, Local Search, Conversion Optimization
Founded: 2022
Specialization: Service-Based Businesses
Google Rating: 5.0
Google Reviews: 12

Overview

Over the Fold is a New Jersey web design and digital marketing agency specializing in conversion-focused websites and lead-generation systems for service-based businesses.

Rather than treating website design as a standalone creative project, the agency approaches websites as part of a broader customer acquisition system. Projects begin with business and customer research, competitive analysis, customer journey mapping, content hierarchy, messaging strategy, and website structure.

Over the Fold develops custom websites using Webflow, with an emphasis on mobile-first design, performance, conversions, and search visibility. Websites can incorporate lead capture forms, booking systems, CRM integrations, schema markup, analytics, and other tools designed to turn visitors into prospective customers.

Search services extend beyond traditional SEO into AI search visibility, including AEO and GEO strategies. The agency works to improve how businesses are discovered through both conventional search engines and emerging AI-powered answer platforms.

Digital marketing and lead-generation services can include paid advertising, retargeting, landing pages, tracking, and ongoing optimization.

Over the Fold also provides CRM setup and automation. These systems can organize incoming leads, automate follow-up workflows, and give businesses better visibility into their sales pipeline.

The agency primarily serves service-based small and midsize businesses throughout New Jersey and the New York metropolitan area while also working remotely with businesses elsewhere in the United States.

Services

• Custom Website Design
• Web Development
• Website Redesign
• Mobile-First Web Design
• Conversion-Focused Web Design
• Webflow Development
• Website Performance Optimization
• Search Engine Optimization
• Local SEO
• Technical SEO
• AI Search Optimization
• Answer Engine Optimization
• Generative Engine Optimization
• Schema Markup
• Digital Marketing
• Lead Generation
• Paid Advertising
• Retargeting
• Landing Page Development
• Conversion Optimization
• CRM Setup
• CRM Integration
• Marketing Automation
• Automated Lead Follow-Up
• Analytics & Tracking
• Digital Strategy

Platforms & Technologies

• Webflow
• Webflow CMS
• CRM Systems
• Google Search Console
• Schema Markup

Specialties

• Service-Based Businesses
• Small & Midsize Businesses
• Contractors & Trades
• Local Businesses
• Lead Generation Websites
• Conversion Optimization
• Local Search Visibility
• AI Search Visibility
• CRM & Marketing Automation

Good Fit For

Over the Fold may be a good fit for service-based businesses that want their website to function as a lead-generation system rather than simply an online brochure, particularly companies that need web design combined with SEO, AI search visibility, CRM integration, automated follow-up, and digital marketing.